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China Gold Market Update: Resilient Demand In A Festive Month

By March 14, 2026No Comments

Gold markets showed an interesting trend in February and early March. Prices in Western markets continued to rise, while prices in China moved slightly lower due to currency movements. Despite this difference, global demand for gold remains strong, especially from investors and central banks.

This blog explains the situation in simple terms so even someone new to bullion markets can understand what is happening.

1️⃣ Gold Prices Moved Differently in the West and China

During February, gold prices behaved differently in two major markets.

In the international market, the LBMA gold price (London benchmark) increased by about 4.8%. This rise was mainly supported by:

Global geopolitical tensions

Lower U.S. Treasury yields

Increased safe-haven demand

At the same time, the Shanghai Gold Benchmark price in China slightly declined by about 1.3%.

The main reason was the strengthening Chinese currency (RMB). When the RMB becomes stronger against the U.S. dollar, gold priced in RMB appears slightly cheaper even if global prices rise.

Because of this currency effect, gold prices moved in different directions in the West and the East during February.

However, by March both prices have stabilized above key levels:

Gold remains above $5,000 per ounce globally

Gold in China remains above RMB 1,100 per gram

2️⃣ Gold Demand in China Remained Strong

February included the Chinese New Year (Spring Festival), when many factories and businesses remain closed for longer holidays.

Because of fewer working days, gold withdrawals from the Shanghai Gold Exchange (SGE) dropped to 85 tonnes, about 32% lower than January.

But this drop does not mean demand collapsed.

Compared to the same festival month last year, demand declined by only 5 tonnes, which shows that gold demand remained relatively resilient.

Two main factors supported demand:

Jewelry manufacturers and dealers stocked up before the holiday

Investment demand for bullion remained strong

3️⃣ Chinese Gold ETFs Continue to Grow

Gold Exchange Traded Funds (ETFs) in China saw another month of inflows.

During February:

Investors added RMB 4.5 billion ($640 million) into gold ETFs

Total holdings increased to 290 tonnes, a new record

However, total assets slightly declined because the local gold price fell

Early March has already seen even stronger ETF inflows, likely driven by:

Global geopolitical tensions

Stock market volatility

Increased demand for safe-haven assets

This indicates that Chinese investors are still interested in gold as a protective asset.

4️⃣ Gold Trading Activity Is Increasing

Gold futures trading activity on the Shanghai Futures Exchange also increased.

Average daily trading volume reached 505 tonnes, about 11% higher than the previous month.

The increase in trading activity was mainly driven by:

Higher gold price volatility

Tactical trading by short-term market participants

When markets become volatile, traders often increase their activity in futures markets.

5️⃣ China Continues Buying Gold for Its Reserves

Another important trend is the continued accumulation of gold by China’s central bank.

China’s central bank added another 1 tonne of gold in February, bringing total reserves to:

2,309 tonnes

Gold now represents about 10% of China’s foreign exchange reserves.

This is the 16th consecutive month of gold purchases by China.

Central banks often buy gold to:

Diversify reserves

Reduce dependence on foreign currencies

Protect against global financial uncertainty

6️⃣ What Could Happen Next?

Looking ahead, the gold market may experience two different trends.

Jewelry Demand

Jewelry demand may slow slightly in the coming months due to seasonal patterns and high gold prices.

When prices rise sharply, consumers often delay jewelry purchases.

Investment Demand

Investment demand is expected to remain strong because of:

Geopolitical tensions around the world

Economic uncertainty

Market volatility

Gold is traditionally seen as a safe-haven asset during uncertain times, so investors often increase exposure during global instability.

Final Thoughts

The latest data shows that the global gold market remains healthy.

Key takeaways:

Western gold prices are rising due to geopolitical risks

China’s gold prices temporarily softened because of currency strength

Gold ETF investments are increasing

China continues to expand its gold reserves

Investment demand for gold remains strong

Even though short-term price fluctuations occur, gold continues to play an important role as a store of value and financial protection during uncertain times.

📊 Tradeline Capital View

Gold remains one of the most important assets for diversification and long-term wealth protection. Rising geopolitical risks and central bank accumulation continue to support long-term demand. But this apply only for a Long term.. as per the above Chinese Demand but in Short term remain downside only

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